'The Mystic Dream.'
We've got the name secured for the county and the web address, what a relief. On the one hand it was a difficult decision, since the store has been there for 18 years and everyone knows that name. Problem was that the name was dated, and blatantly New Age, and I hate dolphins. Oh I tried to like them, talked up how in Greek culture they served as psychopomps and such, but their greyish flesh and highpitched nagging cries actually give me the willies. Also, many of them are rapists.
So now we have to find a way to promote this change. This may not be so easy. Spiritual folk don't often welcome change. However if pissing people off is unavoidable then you might as well have fun with it, right?
Someone at my shop suggested that dolphins only live to be about 18 anyway. Not sure if that is true, but I wonder if I can turn that into some sort of advert. Perhaps I could draw a picture of a geriatric dolphin, sort of Wilford Brimleyesque, with a thought bubble that says 'No antibiotics please, I just want to die.' Or I could take a page from the old Jack In The Box commercials where they blow up the clown, except I'll blow up a dolphin. I could totally get that up on YouTube if only I could catch a dolphin (not even sure what to use for bait there).
Storm's idea was to say something to the effect of "The dolphin is gone, but the dream continues." Best idea I've heard so far.